The best way to understand the 5 apples concept is to read the book, ‘Vicky and the Pit’.
It is an allegorical story about a girl who discovers people dying in a pit in the forest just outside her town and who tries to work out how to help them. The story is fictional, but the population and income numbers are on a scale of 1:1,000 to the real world. Which means that it is just as easy, or difficult, for Vicky’s Town to help the people in the Pit, as it is for the UK to help those suffering from extreme poverty in today’s world.
Instead of asking people to make financial donations to the Campaign, we are asking them to buy two copies of the book and to give them away to people who are eligible to vote in the Cardiff Central area.
We are also asking anyone who receives the book for free to buy two more copies and give them away to others. In this way we hope to get the book to as many Cardiff Central voters as possible before the Elections in May.
The book retails at £6.99. If you order before June 2010 we will give you two copies for the price of one – one to lend out and one to give away.

Buy ‘Vicky and the Pit’
It is an allegorical story about a girl who discovers people dying in a pit in the forest just outside her town and who tries to work out how to help them. The story is fictional, but the population and income numbers are on a scale of 1:1,000 to the real world. Which means that it is just as easy, or difficult, for Vicky’s Town to help the people in the Pit, as it is for the UK to help those suffering from extreme poverty in today’s world.
Instead of asking people to make financial donations to the Campaign, we are asking them to buy two copies of the book and to give them away to people who are eligible to vote in the Cardiff Central area.
We are also asking anyone who receives the book for free to buy two more copies and give them away to others. In this way we hope to get the book to as many Cardiff Central voters as possible before the Elections in May.
The book retails at £6.99. If you order before June 2010 we will give you two copies for the price of one – one to lend out and one to give away.